Everything you need at the click of a mouse
Every day during the winter months, too many people in the UK die from illnesses caused by being too cold in their homes. The FREE resources on this site provide clear, consistent, and actionable information for organisations and the public to reduce the impact of the cold weather and improve the lives of some of the most vulnerable. The toolkit has been developed in line with the Department of Health Cold Weather Plan for England and the Warm Homes Healthy People programme.
The resources in this toolkit have been broken down by target audience. This means that the pre-tested messages, images and materials are reaching the right people at the right time; whether this is managers, front line staff, the media and of course the vulnerable.
Click on the links below to access the resources available.
The campaign and resources are targeted at staff and the public. Blue resources include messages to inform staff and orange resources are for staff to pass onto the public.
To access brand guidelines and other design materials click on the creative resources button. To access templates for posters, leaflets, press releases, planning checklists, information for reports, key statistics and myth busting facts as well as other great stuff, click on the buttons below.
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Key communications pack
Getting clear, consistent and actionable messages out to the right people is vital. This PDF provides pre-tested messages and communications advice.
Press releases
Struggling for what to say...get the right messages at the right time to the press and media with these ready made templates that you can localise.
Posters
A zipped file containing 16 poster templates in PDF format. Split into Public facing and staff/internal posters.
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Additional tools
Includes documents to help you with information and statistics. Media pack, Cold Weather Plan for England, Statistical reports and PowerPoint templates.
Q&A sheets
Includes information to help people to understand the issues around excess winter deaths; what it means, how it is calculated, what are the figures and what is the impact.
Leaflets
A zipped file containing 4 leaflet templates in PDF format. Split into Public facing and staff/internal leaflets.
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Case studies
Real life examples provide interest to press releases, business cases and presentations. Split into 2 sections; Strategic thinking and Stories from where it matters most.
Action plan
Use this simple checklist to ensure you and your organisation is prepared for winter. The sheet includes links to additional information and resources.
Factsheets
A zipped file containing 4 factsheet templates in PDF format. Split into Public facing and staff/internal factsheets.